So, the book only rates four stars because, as noted by a number of other reviewers, repetition is apparent throughout. The page count is somewhat inflated, and by page 275, I was beginning to feel like the 2x4 was bashing me upside the head rather than providing additional building materials. The last sections on trust outside the business in the market and society in particular, were glossed over. The personal trust piece was longest - and also most valuable. Trust starts with the self and those around you. It was amazing when following Covey's exercises, to see my own areas of strength and misalignment.
This book is worth reading, it is worth owning, and as with many of the Covey materials, has a strong following of business professionals who are familiar with it and the concepts within it. Worth it - especially at the used prices on Amazon.

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