As a Vine reviewer, and having reviewed over 1,000 products on Amazon, there are very few books that will get the mythical sixth star. This is one of those. This book, an anthology of blog posts expertly collected by editor Tom Eisenmann, takes the reader through the best of the best in product development, marketing, hiring, firing, strategy, financing and pretty much every other element facing the start up manager or CEO today. That, in and of itself, is pretty impressive. However, the book is extremely useful for those of us who are well beyond the start up phase. In many cases, we lose our roots, and this book reminds us where we started.
As the executive tasked with running a 100 person tech firm in Seattle, I don't think about our company as a start up. And that's a mistake. I read this book, all 440 pages of it, cover to cover in less than a day. I couldn't put it down. I am a 20 year veteran of financial technology and consulting businesses, and was learning something new on every page. Something to apply TOMORROW when I get to the office. It touched the entrepreneur soul that 100 employees and institutional investors tend to suppress.
If you are a
budding entrepreneur, this book is a must have. If you are in the PE or
VC world, it is a must read. Heck, if you are a manager at nearly any
level in nearly any organization, this is a must read. It will bring
some of the best ideas to bear in a very readable format. The price
point new is perfect - don't wait for the used copy. Get it NOW. Read
it NOW.
