5.0 out of 5 stars
This book is pushing 15 years old. Many of the companies that Peters
holds up as pinnacles of performance, such as Sears and Saturn, are a
shadow of their former selves - or gone completely. Why, then, does the
book still hold relevance? Simple. The principles that Peters spends
500 pages of pictures, crazy fonts and swear words getting you to notice
are tried, true and near timeless. Even Peters may disagree on the
timeless piece, but the book will certainly provoke creative and
innovative thinking among the ossified executives who dare to open the
cover.
Peters espouses 15 principles of innovation - circles
within circles - and then proceeds to expose, shout, cajole and
exemplify these very principles over a quick reading but somewhat
lengthy 500 page treatise on innovation. Some of the key 15 principles
which resonated with this reader included:
* You can't live without an eraser
* All value comes from the professional services
* The intermediary is doomed
* Become a connoisseur of talent
* Little things are only things
* We're here to live life out loud
Each
of these, plus the remaining 9 elements, are entertainingly presented
in such a way as to force the reader to think, while enjoying the
entertaining, light and colloquial writing style that Peters is known
for. The book is an outstanding edition to any manager's library, and
should be a must read for anyone working in one of my organizations.
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