When I received the book and picked it up, I immediately thought I got a coffee table book on Deloitte. Fortunately, while the book is very Deloitte focused, there are many exceptional lessons to be learned here. The book uses Deloitte as the framework by which the authors explore a complete branding program, including promotion, design, product, presentation, social media, office design and feel, as well as employee education and many other elements. The book is extraordinarily comprehensive in the breadth of coverage. The only significant downside is that, in addition to being all about Deloitte's brand management, Deloitte is a professional services firm. While the principles will also be applicable to a hard goods B2B brand, the emphasis in many areas may be very different.
If you would like a good overview of a very comprehensive brand design program, and best practices on how it was designed, managed, and ensure that you cover all the bases, the book will be a surprisingly good resource. The pervasive use of Deloitte as the brand in the book is both limiting and enlightening, and if you understand the principles and look at Deloitte as a "case study" example, this may prove to be a solid tool.
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