Book Review- Predictably Irrational - Interesting Insights into Behavioral Economics

Dan Ariely takes the reader through a web of action and irrational reaction in this well written and easy to read work on why we behave irrationally in many of our actions. He explores such topics as:

* The value of free choice and volunteerism
* Procrastination
* Overvaluing our possessions
* Expectations effects
* Psychology of price
* Honesty in the workplace

In all cases, Ariely is able to point out circumstances where irrational behavior is not only observed, but can be expected across a wide range of the (admittedly US centric) population. The fascinating components of the studies provide us with insights into our own psychology and behavior. Perhaps, even more importantly, it provides the reader with some semblance of understanding into the behavior of others as well as being able to modify their own behaviors and be aware of these largely self-defeating behaviors.

The book is well read and researched, and anything that is readable and lifts the veil a bit on human behavior is worth reading. This book fits that bill.