Tom Peters brings a focus on YOU in this provocative book on "self-branding". Really a manifesto in continuous self-improvement, standing out in a crowd and creating personal "WOW!", Peters will cause the reader to self-examine their career, their interpersonal relationships, time management and reputation in this quick reading 200 page book. As noted by several of the other reviews, Peters makes use of multiple colors, fonts, unconventional styles and formats to get his point across. It truly is Peters walking his own walk. If you don't like it, at least appreciate the purpose. Conversely, adopting Peters suggestions will also make you more a "love her or hate her" personality than a milquetoastian sheep in the working herd. Peters suggestions are rational, actionable, and while audacious, not difficult to start implementing today.
The bottom line is this - think of yourself as a "brand". What makes a brand stand out? Be admired? Trust? Differentiation? Positioning? Service? Emulate the world's best brands in your own life, and you will find yourself well above the pack.
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